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Journal of Research ANGRAU ; 50(Special):73-77, 2022.
Article in English | CAB Abstracts | ID: covidwho-2264550

ABSTRACT

Modern entrepreneurship is defined by the ability to take risks independently and individually in order to profit by grapping a chance to earn more money in a market-oriented economy. The main objective of the study was to identify the constraints faced by the agripreneurs and suggestions to overcome the constraints. The study has been conducted in two incubators namely Technology Business Incubator (TBI), Coimbatore and Madurai Agribusiness Incubation Forum (MABIF), Madurai. The respondents were selected by proportionate random sampling method. Garrett ranking was used to rank the constraints. The constraints were classified into three categories namely Socio personal, technological and economic constraints. The major constraints faced by agripreneurs were problems in sustaining enterprise, more psychological stress, marketing and transport of the product was difficult during Covid time, poor access of input during Covid time, lack of financial support and problems during supply chain management. Different marketing strategies could be used to make awareness among the consumers about the developed products, technical support and timely supervision.

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